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To provide participating companies with a sound, widely recognised development route for strategically important employees (engineers, managers, apprentices and potential managers) with a meaningful qualification an integral part of which involves working in another European country.
To enable students to acquire an' in-depth' understanding of the business environment and the company's opportunities in other European countries, initially Germany, France and Spain.
To provide a more European approach to management and business education.
To develop new and strengthening links with the business community within the West Midlands and their European partners.
To deliver a sound academic basis for student development to degree and/or professional level.
To establish the College and its integral partners as the principal vehicle for developing 'dual', ie. UK and European Business qualification in collaboration with, and supported by, both the German and French Chambers of Commerce and Embassies.
To facilitate the growth and diversification of the West Midlands economy via professional experience-based courses and experience of working in other European countries for company selected personnel.